Be the first to get access to reports, research, new product info, and events. Robert De Niro’s acting credits span decades of award-winning films and thanks to Warburtons he now has another iconic role to add to the list.The Lancashire breadmaker is known for putting famous faces in its campaigns, but De Niro’s ad – showing him threaten CEO John Warburton – immediately became a fan favourite.The ad was to promote the brand’s latest bagel products as it branches out into different areas of the bakery market. Created in collaboration with Saatchi & Saatchi, the global campaign featured one 60-second TV spot, alongside a series of short personal documentaries, inspired by the true stories of football stars, and Visa ambassadors, Lucy Bronze, Kim Little and Nadia Nadim.Rather than the partnership with the women’s game being seen as simply an add-on, Visa sought to provide female athletes with a platform to tell their stories in a bid to grow engagement and offer fans a more personal link to the sport.Running across 33 markets, the campaign was never seen as an immediate ROI driver for Visa, but rather represents a sector the brand “passionately” believes in. And the proof is in the fish fingers and beans. Monzo is one of a number of online brands that turned to more traditional media this year in order to build their brands and drive awareness.Having previously focused almost entirely on organic word of mouth, the fintech brand recognised it needed to improve awareness beyond its core audience. While it is still early days and ITV does not want to make immediate judgements about what is working and what is not, CMO Rufus Radcliffe says the trajectory is upwards.While its ad revenues are declining – down 5% in the six months to the end of June – this comes amid a wider decline in the TV ad industry and is better than analysts expected. It resonated with people in all the right ways, and inspired a conversation about not having a conversation. 3 Dec 2019 7:00 am. Then Tesco brought back Morph, his mate Chas, 90s fitness guru Mr Motivator and a jumpsuit-clad Anneka Rice.The campaign, created by its agency BBH, was spearheaded by Tesco’s chief customer officer Alessandra Bellini, who believes there is only one thing to do when a brand is in trouble (which Tesco had been for some years): go back to the beginning and what made them famous in the first place.In Tesco’s case, this was 100 years of great value. It is brilliant code play work.” Whether it is Extinction Rebellion, the Green New Deal or cutting sponsorships, climate change is front and centre in the public and political sphere.Dutch airline KLM has entered the conversation with a campaign asking people to fly less. Old but new. At a time of rising anti-press rhetoric, the New York Times swung back – and boy, was it a hard-hitter. Spurred on by the motto “the truth doesn’t report itself”, this creative ad campaign went on to win a Grand Prix The message and the outstanding execution resonated with people, and the campaign became a viral sensation. But first, download this marketing campaign planning bundle to help you overcome some of the marketing constraints listed above. It’s shocking, gripping, and in parts, horrifying. 9 out of 10 women still trying to hide their periods, according to a recent survey.
To measure this, ITV has been working with YouGov and Ipsos to create a new metric: spontaneous brand consideration.To create the metric, ITV asks consumers numerous questions, with their answers then indexed, weighted and loaded to determine the measure. Carefully-picked examples of past hits, and some clever wordplay, were curated to showcase the idea that while life may change, your listening habits don’t. Playing off of its slogan, ‘The Best a Man Can Get’, Gillette released this purpose-driven campaign, ‘The Best Men Can Be’, at the beginning of 2019. Here are our 12 top advertising campaigns from 2019 that show us how it’s done. In capturing such a spectrum of emotion, Sandy Hook Promise and agencyBear with us here – this one’s a little outside the box.National Cinnamon Bun Day is a big deal in Sweden. It checks all the boxes: creative? It’s a tricky formula to perfect, but it’s not impossible. Analysis Uncategorized. The sash shirt was, in fact, part of a deliberately orchestrated strategy months in the planning between club, sponsor and creative agency VCCP.