To measure this, ITV has been working with YouGov and Ipsos to create a new metric: spontaneous brand consideration.To create the metric, ITV asks consumers numerous questions, with their answers then indexed, weighted and loaded to determine the measure. In a film devised for US Mothers’ Day in May, the fast-food chain revealed the Chickendales – a recreation of Colonel Sanders as a Chippendale.The campaign also let people personalise the video with someone’s name and location, sending them a customised dance they could share on social media.KFC US CMO, Andrea Zahumensky, said: “Wish mum a happy Mothers’ Day the KFC way by sending her a video of a shirt-ripping, finger-lickin’ performance cooked up by a troupe of hunky KFC Chickendales.”What might seem like a tactical piece of advertising to promote its new Cinnabon Dessert Biscuits actually builds into the wider KFC brand and image. But rather than launch the bagel range quietly, Warburtons shot the iconic New Yorker defending his hometown’s favourite snack.In the ad, De Niro flies from the Big Apple to Warbutons’s HQ in Bolton to protect New York’s bagel reputation after hearing the news about the breadmaker’s new release. Valentine’s Day marketing campaign round-up 2019. Is there anything more divisive than Marmite? More now than ever, ads need to matter to consumers. Having already signed a landmark seven-year partnership with UEFA women’s football at the end of 2018, making Visa the biggest global sponsor of women’s football, the payments giant pledged to spend as much on marketing the FIFA Women’s Football World Cup in June as it did on the men’s FIFA World Cup in Russia last year.The ‘One Moment’ campaign, unveiled in May, was designed to be a catalyst for change and concentrated specifically on female empowerment and acceptance. Pressbyran, a Swedish convenience store chain, teamed up with agency The campaign sparked a lot of conversation, with mostly positive sentiment – though unorthodox, Pressbyran’s method was innovative, and their intentions good. The ad itself is an examination of American perceptions of Mexico, presented with a fun twist – the people interviewed in the ad (some of whom are decidedly anti-Mexico) are given a discount on flights to Mexico based on what percentage of their DNA is Mexican. In this case, Microsoft’s creative excellence is not only in its ad, but in the change the brand has helped to implement. The novelty twist of ordering at a competitor’s restaurant paid off. January: We Are Social – Ask Me Anything. Amid that, online revenues are up 18% and ITV now has more than 500,000 Hub+ subscribers.KFC faces a big branding challenge. The Godfather? The video and open letter from CEO Pieter Elbers asks: “Do you always have to meet face-to-face?” and “Could you take the train instead?”The airline is seeking to solve a difficult conundrum for the aviation industry – how do you talk about arguably the biggest social issue of a generation when your product contributes to the problem?The campaign, created by DDB Unlimited, encouraged travellers and the industry to consider the environmental impact of flying, describing the “shared responsibility” of travelers and airlines to “fly more responsibly”.While the July campaign marked the airline’s 100th anniversary, in October the brand began putting its money where its mouth is. Let’s jump straight into the 2019 best digital marketing campaigns in the UK… 1. KLM install hologram bar to connect travellers. The broadcaster created a series of short films to showcase the emotional power of TV content, created along with its new agency Uncommon.It aims to showcase moments when ITV has been at the heart of British culture and raise perceptions of its creativity. All rights reserved. As the #MeToo movement swept the globe, conversation around equality roared into the limelight, and Gillette grabbed hold of that momentum. The ‘Listen Like You Used To’ campaign, by Spotify and Who Wot Why, demonstrates the impact of knowing your consumers. The 25 Best Ads of 2019 It was a year of craft, biting humor and visceral surprises . The payments company saw the campaign as an opportunity to end the “vicious circle” in women’s sport, namely that because sportswomen appear on TV less frequently, they are deemed less attractive to sponsors.